PPC | PAID SEARCH | Google launches new search, shopping and maps feature

Article by Barry Schwartz

Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more.

Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways. These improvements cross over Multisearch, Google Leons, Google Shopping and Google Maps.

Note that some of these were announced at the Search On event a few months ago.

Find food through Multisearch

See a food dish you think looks tasty and it makes you hungry? Well, now with Google Lens, you can take a photo of that dish and add then type “near me” in Google Multisearch to have Google show you restaurants where you can order that dish off their menu.

“This new way of searching will help me nd local businesses in my community, so I can more easily support neighborhood shops during the holidays,” said Cindy Huynh, Product Manager, Google Lens.

This feature is launching today in English in the U.S. mobile search results.

Search for specific dishes

In addition to searching by photo for dishes near you, you can also type in your search to find those specific dishes. Google will show you nearby restaurants to find this dish and Google will also give you more information about pricing, ingredients and additional menu information.

This feature is also launching today in English in the U.S. on mobile devices and in the Google app on Android and iOS.

Google Lens translate getting an upgrade

Google is rolling out a big update to the Google Lens augmented-related translate capabilities. This update lets searchers translate text on more complex backgrounds.

Instead of covering up the original text, Google will erase the original text and recreate the pixels underneath with an AI-generated background, then Google will overlay the translated text on top of the image.

Google is using generative adversarial networks, also known as GAN models, to present the translated text better. It is the same technology Google uses in the Pixel devices as the “Magix Eraser” feature on photos.

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