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PPC | PAID SEARCH | 3 PPC marketing trends to keep a pulse on in 2023
Article by Anthony Tedesco Anthony Tedesco explains, make sure to consider these key PPC trends as you build out your 2023 search...
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googleadwordshero
Dec 12, 20222 min read
PPC | PAID SEARCH | Google launches new search, shopping and maps feature
Article by Barry Schwartz Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more. Google has...
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googleadwordshero
Nov 9, 20222 min read
PPC | PAID SEARCH | Oh no, are Google Ads match types going away?
Article by Nicole Farley Nicole Farley reports that some advertisers are seeing a new beta test in their Google Ad accounts, and not...
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googleadwordshero
Oct 5, 20223 min read
PPC | PAID SEARCH | The modern search landscape: How and where to reach your target audience
Article by Dan Toplitt Dan Toplitt writes that today's web users go beyond traditional search engines to search. Learn about the...
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googleadwordshero
Sep 9, 20225 min read
PPC | PAID SEARCH | Layer on the automation: How to combine automation options for PPC success
Article by Christine Zirnheld Christine Zirnheld explains that it's important to leverage the right automated features in Google Ads to...
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googleadwordshero
Aug 10, 20223 min read
SEO | 9 Essential Steps In Building A Winning SEO Strategy
Article by Loren Baker Manick Bhan helps you to find everything you need to know to build an SEO strategy that will get you found by...
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googleadwordshero
Jul 4, 20221 min read
PPC / SEO | What Is a SERP? Search Engine Results Pages, Explained
Article by Kyle Byers Kyle Byers explains that “SERP” stands for “search engine results page.” It’s the page you see after you conduct a...
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googleadwordshero
Jun 6, 20222 min read
SEO | Small Business Marketing 101: Getting Started
Article by Manick Bhan Manick Bhan helps us to learn how to create a sustainable small business marketing plan that earns new customers...
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googleadwordshero
May 9, 20223 min read
PPC | PAID SEARCH | Google Responsive Search Ads: What you need to know
Article by Jenny Mallory Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective...
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googleadwordshero
Apr 5, 20223 min read
CONTENT MARKETING | 103 Small Business Marketing Ideas To Help You Grow
Article by Adam Proehl Whether you need to gain new customers or retain existing ones, here are 103 ideas designed to help you grow your...
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googleadwordshero
Mar 2, 20223 min read
SEO | 25 Unique SEO Tactics That Deliver Big Results
Article by Brandon Gaille Wish link building could be a passive task? Want to be guaranteed top positions on your most relevant keyword...
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googleadwordshero
Feb 3, 20222 min read
PPC | How Much Can You Trust Recommendations In Google Ads?
Article by Tim Jensen Learn what to do for different types of recommendations in Google Ads and whether you should dismiss or accept...
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googleadwordshero
Jan 10, 20222 min read
SEO | Google Reveals Top Searches Of 2021
Article by Matt Southern Matt Southern reports, Google's yearly report of top trending searches reveals the most popular keywords and...
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googleadwordshero
Dec 6, 20212 min read
PAID SEARCH | PPC | 6 PPC Trends You Need To Know For 2022 Success
Article by Lisa Raehsler Learn about the paid search innovations, new platform features, and evolving privacy issues driving major...
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googleadwordshero
Nov 1, 20212 min read
PAID SEARCH | 13 Effective Ways to Reduce Your Google Ads CPA
Article by Justin Lugbill Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Justin Lugbill shares...
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googleadwordshero
Oct 4, 20212 min read
PPC | Google Updates Keyword Matching Processes for Phrase & Broad Match
Article by Amy Bishop Google Ads has announced updates to the way that queries are matched to keywords. Here's what advertisers need to...
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googleadwordshero
Sep 7, 20212 min read
PPC | PAID SEARCH: What Are Display Ads: A Complete Guide for Digital Marketers
Article by Justin Lugbill What are display ads? How do they work? How can you optimize them? Here's everything you need to know - Justin...
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googleadwordshero
Aug 5, 20212 min read
PPC | 4 Ad Customizers to Improve Google Ads Campaign Performance
Article by Andrea Atzori The world of search and paid ads has never been busier, writes Andrea Atzori. It’s a hotly contested space where...
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googleadwordshero
Jul 5, 20212 min read
SOCIAL | The Top 10 Social Media Sites & Platforms 2021
Article by Shelley Walsh The top social media sites have seen plenty of movement in the the last few years. Facebook might still be...
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googleadwordshero
Jun 2, 20212 min read
PPC | New Smart Bidding features in Google Ads
Article by Carolyn Lyden Carolyn Lynden reports, Google hopes to help advertisers manage bid strategies and drive performance. Google is...
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