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PPC | PAID SEARCH | Paid Media Marketing In 2025: 7 Changes Marketers Should Make
Article by Brooke Osmundson Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI...
googleadwordshero
Jan 63 min read
6 views
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PPC | PAID SEARCH | AI | Does generative AI save time in PPC? Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.
Article by Sarah Stemen Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s...
googleadwordshero
Sep 5, 20242 min read
5 views
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PPC | PAID SEARCH | How to benchmark PPC competitors: The definitive guide
Article by Rémi Kerhoas Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and...
googleadwordshero
Apr 2, 20242 min read
7 views
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PPC | PAID SEARCH | Google Ads will automatically start pausing ad groups with low activity
Article by Nicola Agius Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions...
googleadwordshero
Mar 5, 20242 min read
8 views
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PPC | PAID SEARCH | 6 steps to improve your Google Ads campaigns
Article by Andrew Wirtz Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns...
googleadwordshero
Feb 5, 20243 min read
5 views
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PPC | PAID SEARCH | Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Article by Nicola Agius Discover the costliest PPC campaign mistakes from industry veteran Melissa Mackey and learn how to fix them for...
googleadwordshero
Jan 4, 20243 min read
9 views
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PPC | PAID SEARCH | How to retain clients in PPC
Article by Timothy Johnson Learn key reasons for client churn in PPC and how to boost retention through goal alignment, performance...
googleadwordshero
Dec 4, 20233 min read
2 views
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PPC | PAID SEARCH | AI-generated content in 2024: How to excel and where to exercise caution
Article by Andy Betts The future of content strategy lies in harmonizing AI efficiency with human creativity. Learn how to achieve this...
googleadwordshero
Nov 6, 20232 min read
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PPC | PAID SEARCH | Top 5 Ways to Stay Up to Date On Paid Search Trends
Article by Melissa Mackay Stay on top of crucial updates in paid search. Discover five effective ways to stay informed about the latest...
googleadwordshero
Oct 5, 20233 min read
3 views
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PPC | PAID SEARCH | 5 Hidden Areas of Google Ads You Probably Didn’t Know About
Article by Aric Whiteley Discover the untapped potential of Google Ads with these lesser-known tools – from dynamic remarketing to...
googleadwordshero
Sep 4, 20233 min read
7 views
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PPC | PAID SEARCH | Ad spend up across Google, Meta, Amazon, Walmart in Q2. Temu is on the rise
Article by Nicola Agius Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, creating competition...
googleadwordshero
Aug 2, 20232 min read
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SOCIAL MEDIA | Meta Launches Threads, Provides Insights into Coming Elements
Article by Andrew Hutchinson Meta’s new Twitter-busting Threads app is now active, and we’re getting more details by the minute as to how...
googleadwordshero
Jul 10, 20232 min read
10 views
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