googleadwordshero
SEM | PPC | Google Ads Rolling Out Auto-Applied Recommendations
Article by Barry Schwartz Barry Schwartz reports that Google announced this morning the official launch of auto-applied Google Ads...
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googleadwordshero
Apr 6, 20212 min read
Google vs. Microsoft Bing: How the Search Giants Stack Up
Article by Winston Burton Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day....
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googleadwordshero
Mar 8, 20212 min read
PAID SEARCH | A Complete Guide to PPC Ad Targeting Options
Article by Michelle Morgan Here's a walk through of ad targeting options for search, display, and remarketing campaigns and how they can...
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googleadwordshero
Feb 8, 20212 min read
PPC | Breaking: Google Ads to Phase Out Modified Broad Match
Article by Susan Wenograd Modified broad match will be sunset, with phrase match taking over. Here's what this means for advertisers and...
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googleadwordshero
Jan 4, 20212 min read
PPC | Search Marketing Year-End Audit Tips
Article by Josh McCoy. A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here's how...
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googleadwordshero
Dec 2, 20202 min read
PPC | 9 PPC Mistakes That Impact Success
Article by Corey Morris. Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search...
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googleadwordshero
Nov 5, 20203 min read
PPC | Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead
Article by Jonathan Kagan. Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to...
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googleadwordshero
Oct 7, 20202 min read
SHOPPING | Google Makes Shopping Ads Free Worldwide
Article by Matt Southern. Google is expanding free shopping ads to more countries starting in mid-October. Google is making shopping ads...
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googleadwordshero
Sep 3, 20203 min read
PPC | Google Ads to Limit Search Terms Reporting, Citing Privacy.
Ginny Marvin reports. The impact will depend on what "significant" means, but advertisers are likely to lose visibility into at least...
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googleadwordshero
Aug 3, 20202 min read
2020 Digital Marketing Trends in Ecommerce
Spotting the COVID-19 Impact with SEMrush Data According to Olga Andrienko, the COVID-19 pandemic has undoubtedly had a significant...
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googleadwordshero
Jul 6, 20202 min read
BREAKING: Google Shopping Ads Are FREE to Display in Main Search Results
Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend...
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googleadwordshero
Jun 4, 20202 min read
UTM Codes Explained: A Complete Guide for Tracking Your URLs & Traffic
Brie E Anderson writes in her article that UTM codes can be extremely beneficial for tracking the success of your campaigns. Learn about...
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googleadwordshero
May 7, 20202 min read
Beginner’s Guide to Successful Facebook Ads
Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important...
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googleadwordshero
Apr 6, 20201 min read
12 Ways to Adapt Your Marketing in Times of Forced Isolation
I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19. Every day, we face a new reality, adjusting the...
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googleadwordshero
Mar 9, 20202 min read
Doing a Google Import Into Bing Ads? Here’s What You Need to Know
There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works...
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Article by Todd Saunders
Jun 27, 20171 min read
PPC: 5 Successful B2B AdWords Best Practices For Any Company
For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips...
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googleadwordshero
Aug 18, 20151 min read
Four Ways To Stay On Top Of Average CPC. Google Adwords. PPC
Cost-per-click is a hugely important metric in AdWords. Columnist and Googler Matt Lawson dives deep into Google’s perspective on Average...
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googleadwordshero
Aug 17, 20151 min read
Google is Introducing More Powerful Dynamic Search Ads. Google AdWords
Whether it’s “hotels near me” or “nearby hotels,” people often search for the same things differently. So reaching your customers in the...
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