There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works...

In retail and ecommerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite...

Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. As we...

Google Ads is rolling out seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies set bids...

Local PPC is near and dear to my heart says Navah Hopkins: helping members of the community profit by contributing to their communities...

Article by Matt Lawson. When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)​ Long thought to be...

Article by Ginny Marvin. A look back at how Google has treated ads in search results, from blue shading to the latest version of today....

They recognized the logic – but many had strong criticisms. Over the weekend, Google surveyed small business owners about their appetite...

What is PPC? How does it work? And, most importantly, how can you make it work for you? This chapter will introduce you to everything you...

Dan Taylor states that the hotel niche has been one of the most competitive niches for some time now, with individual hotels and hotel...

Google Ads is an expensive game if you get it wrong, Robin Sherwood reminds us. So, we figure you’re doing what you can to measure the...

Another year is quickly approaching. That means now is the perfect time to review current PPC best practices to start improving your...

Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger‘s tracking...

The SEO industry is a funny place in that we are constantly tracking Google updates as they are happening but at the same time, we are...

Google AdWords introduced parallel tracking earlier this year as a way to improve mobile site speed, and all accounts will be required to...

What’s a good click-through rate in Google AdWords, Elisa Gabbert asks? What about a good cost per click and a good cost per action? Is...

How do you evaluate a website, asks Brian Harnish? By asking the right questions. No website is perfect. Every website has flaws. Many...

Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this...

For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips...

Danny Sullivan reports, Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now...