#PAIDSEARCH #PPC #ADWORDS #GOOGEADS #GOOGLE #SEM - 4 Things to Do When Your PPC Campaign Isn't G
In his article Vikas Agrawal asks : "did you know": *PPC visitors are 50 percent more likely to purchase from your site than organic...
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Article by Angel Niñofranco
Aug 17, 20181 min read
#SEO #PAIDSEARCH #PPC #SEM #SOCIALMEDIA #ORGANIC - Which Digital Marketing Channel Has the Highest R
In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is...
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Article by Ginny Marvin
Jul 26, 20181 min read
#GoogleAds #Google #AdWords #PPC #SEM - Google Ads Arrives. So Long, AdWords. Google's New Brand
Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in...
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Article by Dianna Huff
Jan 16, 20182 min read
ADWORDS: Google AdWords Keyword Match Types Explained; Manufacturers Edition
With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to...
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Article by Ginny Marvin
Dec 20, 20173 min read
PPC 2017: Epic Review of the Biggest Trends & Updates in Paid Search
As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...
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Article by Ginny Marvin
Nov 20, 20171 min read
PPC: Google Rolls Out AdWords Promotion Extensions, Custom Intent Audiences & Ad Variations For
The new features are all available in the new AdWords interface. Google made a few announcements for AdWords advertisers just in time,...
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Article by Clark Boyd
Oct 23, 20172 min read
Google AdWords: The Beginner’s Guide
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right...
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Article by Pauline Jakober
Aug 15, 20171 min read
PPC: Optimise Your AdWords Account with These Hidden Gems
Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to...
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Article by Ginny Marvin
Aug 1, 20171 min read
PPC: Google Introduces New Call Bid Adjustments in AdWords
The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads, Ginny...
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Article by Ginny Marvin
Jul 3, 20174 min read
PPC: The Biggest Trends & Changes in PPC so Far in 2017
From new products to ads updates to targeting changes, Ginny Marvin shares the latest paid search changes that mattered most. In 2016,...
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Google AdWords Hero - To The Rescue!
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