It was a great pleasure to be a guest speaker and one of the experts at the seminar and training course in Malta on Efficiency &...

Recent data shows branded-search costs have increased since Google's right-hand rail update. See how marketers can identify...

Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on...

In her article, Pauline Jakober asks, been ignoring your PPC account for a while? Or perhaps you’re onboarding a new PPC client that...

In her article, Ginny Marvin says, at more than 15 years old, AdWords is looking like a bit of an old fogey, with an aging facade that...

Larry Kim asks, when you evaluate your Google AdWords performance and conversion rates, what are you comparing against? If you’re like...

Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it...

Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! Larry Kim comes to you today with a simple message:...

"A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with one...

Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and...