The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads, Ginny...

From new products to ads updates to targeting changes, Ginny Marvin shares the latest paid search changes that mattered most. In 2016,...

Columnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their...

Ginny Marvin reports, not just for plurals anymore, close variants will extend to include word ordering and function words in inexact...

Ginny Marvin reports, the conversion window will default to one day at the end of March. Google announced Monday that as of March 29,...

Ginny Marvin reports, Google will show prices for types of products and services in text ad extensions on desktop as well as mobile....

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in...

IF functions arrive to let advertisers customize ads based on device and retargeting list membership, Ginny Marvin reports. First, a...

Create a single list of negative keywords that can be applied to campaigns within an MCC.​ According Ginny Marvin's report, Google has...

You've done your research and created buyer personas, so now what? Columnist Jacob Baadsgaard explains how to apply financial value to...

Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful...

With the new mobile ad extension, users will be able to connect with advertisers via SMS. According to Ginny Marvin, Google’s test to...

**Update: some of the new features have been already rolled out in the UK with a few more to come** Standard text ads will no longer be...

The new text ad extension shows pricing information about products and services and takes up significant real estate on mobile says Ginny...

In her article Alexandra Gavril says, Google’s local three-pack of organic listings may soon also include ads. More specifically, one of...

Paid search is a pretty awesome channel, but it’s not without its challenges writes Larry Kim. As the chart below illustrates, the cost...

Expanded Text Ads are coming to Google AdWords. Larry Kim asks are you excited? But more importantly, are you ready? Expanded Text Ads...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and...

It was a great pleasure to be a guest speaker and one of the experts at the seminar and training course in Malta on Efficiency &...

Recent data shows branded-search costs have increased since Google's right-hand rail update. See how marketers can identify...