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googleadwordshero
Oct 4, 20212 min read
PPC | Google Updates Keyword Matching Processes for Phrase & Broad Match
Article by Amy Bishop Google Ads has announced updates to the way that queries are matched to keywords. Here's what advertisers need to...
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googleadwordshero
Sep 7, 20212 min read
PPC | PAID SEARCH: What Are Display Ads: A Complete Guide for Digital Marketers
Article by Justin Lugbill What are display ads? How do they work? How can you optimize them? Here's everything you need to know - Justin...
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googleadwordshero
Aug 5, 20212 min read
PPC | 4 Ad Customizers to Improve Google Ads Campaign Performance
Article by Andrea Atzori The world of search and paid ads has never been busier, writes Andrea Atzori. It’s a hotly contested space where...
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googleadwordshero
Jul 5, 20212 min read
SOCIAL | The Top 10 Social Media Sites & Platforms 2021
Article by Shelley Walsh The top social media sites have seen plenty of movement in the the last few years. Facebook might still be...
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googleadwordshero
Jun 2, 20212 min read
PPC | New Smart Bidding features in Google Ads
Article by Carolyn Lyden Carolyn Lynden reports, Google hopes to help advertisers manage bid strategies and drive performance. Google is...
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googleadwordshero
May 6, 20212 min read
SEM | PPC | Google Ads Rolling Out Auto-Applied Recommendations
Article by Barry Schwartz Barry Schwartz reports that Google announced this morning the official launch of auto-applied Google Ads...
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googleadwordshero
Apr 6, 20212 min read
Google vs. Microsoft Bing: How the Search Giants Stack Up
Article by Winston Burton Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day....
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googleadwordshero
Mar 8, 20212 min read
PAID SEARCH | A Complete Guide to PPC Ad Targeting Options
Article by Michelle Morgan Here's a walk through of ad targeting options for search, display, and remarketing campaigns and how they can...
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googleadwordshero
Feb 8, 20212 min read
PPC | Breaking: Google Ads to Phase Out Modified Broad Match
Article by Susan Wenograd Modified broad match will be sunset, with phrase match taking over. Here's what this means for advertisers and...
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googleadwordshero
Jan 4, 20212 min read
PPC | Search Marketing Year-End Audit Tips
Article by Josh McCoy. A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here's how...
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googleadwordshero
Dec 2, 20202 min read
PPC | 9 PPC Mistakes That Impact Success
Article by Corey Morris. Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search...
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googleadwordshero
Nov 5, 20203 min read
PPC | Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead
Article by Jonathan Kagan. Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to...
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googleadwordshero
Oct 7, 20202 min read
SHOPPING | Google Makes Shopping Ads Free Worldwide
Article by Matt Southern. Google is expanding free shopping ads to more countries starting in mid-October. Google is making shopping ads...
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googleadwordshero
Aug 3, 20202 min read
2020 Digital Marketing Trends in Ecommerce
Spotting the COVID-19 Impact with SEMrush Data According to Olga Andrienko, the COVID-19 pandemic has undoubtedly had a significant...
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Article by Timu Fokinas
May 11, 20162 min read
Efficiency & Effectiveness of Digital Marketing & Innovation for Nascent & Startup Busin
It was a great pleasure to be a guest speaker and one of the experts at the seminar and training course in Malta on Efficiency &...
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googleadwordshero
Oct 13, 20151 min read
Instagram News: How to Create Instagram Ads
Do you use Instagram for business? Interested in running ads? Instagram advertising gives businesses and brands an effective way to...
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Google AdWords Hero - To The Rescue!
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