Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger‘s tracking...

In his article Vikas Agrawal asks : "did you know": *PPC visitors are 50 percent more likely to purchase from your site than organic...

In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is...

Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in...

With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to...

As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a...

The new features are all available in the new AdWords interface.​ Google made a few announcements for AdWords advertisers just in time,...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right...

Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to...

The new "interaction" option can be used to adjust bids to get call extensions to show more or less often in mobile search ads, Ginny...

From new products to ads updates to targeting changes, Ginny Marvin shares the latest paid search changes that mattered most. In 2016,...

Danny Sullivan reports, Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now...

Columnist Jason Puckett discusses how today's most advanced advertisers are implementing sophisticated ad copy at scale across their...

Ginny Marvin reports, not just for plurals anymore, close variants will extend to include word ordering and function words in inexact...

Ginny Marvin reports, the conversion window will default to one day at the end of March. Google announced Monday that as of March 29,...

Ginny Marvin reports, Google will show prices for types of products and services in text ad extensions on desktop as well as mobile....

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in...

IF functions arrive to let advertisers customize ads based on device and retargeting list membership, Ginny Marvin reports. First, a...

Create a single list of negative keywords that can be applied to campaigns within an MCC.​ According Ginny Marvin's report, Google has...

You've done your research and created buyer personas, so now what? Columnist Jacob Baadsgaard explains how to apply financial value to...