#SEM 3/6

SOCIAL | The Top 10 Social Media Sites & Platforms 2021

googleadwordshero

Jul 5, 20212 min read

SOCIAL | The Top 10 Social Media Sites & Platforms 2021

Article by Shelley Walsh The top social media sites have seen plenty of movement in the the last few years. Facebook might still be...

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PPC | New Smart Bidding features in Google Ads

googleadwordshero

Jun 2, 20212 min read

PPC | New Smart Bidding features in Google Ads

Article by Carolyn Lyden Carolyn Lynden reports, Google hopes to help advertisers manage bid strategies and drive performance. Google is...

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SEM | PPC | Google Ads Rolling Out Auto-Applied Recommendations

googleadwordshero

May 6, 20212 min read

SEM | PPC | Google Ads Rolling Out Auto-Applied Recommendations

Article by Barry Schwartz Barry Schwartz reports that Google announced this morning the official launch of auto-applied Google Ads...

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Google vs. Microsoft Bing: How the Search Giants Stack Up

googleadwordshero

Apr 6, 20212 min read

Google vs. Microsoft Bing: How the Search Giants Stack Up

Article by Winston Burton Google and Microsoft Bing are the largest search engines that satisfy users' informational needs every day....

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PAID SEARCH | A Complete Guide to PPC Ad Targeting Options

googleadwordshero

Mar 8, 20212 min read

PAID SEARCH | A Complete Guide to PPC Ad Targeting Options

Article by Michelle Morgan Here's a walk through of ad targeting options for search, display, and remarketing campaigns and how they can...

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PPC | Breaking: Google Ads to Phase Out Modified Broad Match

googleadwordshero

Feb 8, 20212 min read

PPC | Breaking: Google Ads to Phase Out Modified Broad Match

Article by Susan Wenograd Modified broad match will be sunset, with phrase match taking over. Here's what this means for advertisers and...

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PPC | Search Marketing Year-End Audit Tips

googleadwordshero

Jan 4, 20212 min read

PPC | Search Marketing Year-End Audit Tips

Article by Josh McCoy. A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here's how...

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PPC | 9 PPC Mistakes That Impact Success

googleadwordshero

Dec 2, 20202 min read

PPC | 9 PPC Mistakes That Impact Success

Article by Corey Morris. Make sure your PPC campaigns are set up for success. Learn the top factors that can hold back paid search...

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PPC | Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead

googleadwordshero

Nov 5, 20203 min read

PPC | Your Old Paid Search Strategies Are Becoming Extinct: Try These Instead

Article by Jonathan Kagan. Relying on older PPC bid strategies and concepts may do more harm than good. Here are outdated approaches to...

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SHOPPING | Google Makes Shopping Ads Free Worldwide

googleadwordshero

Oct 7, 20202 min read

SHOPPING | Google Makes Shopping Ads Free Worldwide

Article by Matt Southern. Google is expanding free shopping ads to more countries starting in mid-October. Google is making shopping ads...

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2020 Digital Marketing Trends in Ecommerce

googleadwordshero

Aug 3, 20202 min read

2020 Digital Marketing Trends in Ecommerce

Spotting the COVID-19 Impact with SEMrush Data According to Olga Andrienko, the COVID-19 pandemic has undoubtedly had a significant...

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UTM Codes Explained: A Complete Guide for Tracking Your URLs & Traffic

googleadwordshero

Jun 4, 20202 min read

UTM Codes Explained: A Complete Guide for Tracking Your URLs & Traffic

Brie E Anderson writes in her article that UTM codes can be extremely beneficial for tracking the success of your campaigns. Learn about...

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Beginner’s Guide to Successful Facebook Ads

googleadwordshero

May 7, 20202 min read

Beginner’s Guide to Successful Facebook Ads

Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important...

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12 Ways to Adapt Your Marketing in Times of Forced Isolation

googleadwordshero

Apr 6, 20201 min read

12 Ways to Adapt Your Marketing in Times of Forced Isolation

I think we can all agree that it’s been a crazy couple of weeks, courtesy of COVID-19. Every day, we face a new reality, adjusting the...

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Doing a Google Import Into Bing Ads? Here’s What You Need to Know

googleadwordshero

Mar 9, 20202 min read

Doing a Google Import Into Bing Ads? Here’s What You Need to Know

There are 4 key differences between the Google and Bing Ads so use this pre- and post-import checklist to make sure everything works...

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#PAIDSEARCH #PPC #CPC #SEM #GOOGLE #GOOGLESEARCH #GOOGLEADS #BESTPRACTICE - 10 Paid Search & PPC

Article by Lisa Raehsler

Nov 1, 20182 min read

#PAIDSEARCH #PPC #CPC #SEM #GOOGLE #GOOGLESEARCH #GOOGLEADS #BESTPRACTICE - 10 Paid Search & PPC

Another year is quickly approaching. That means now is the perfect time to review current PPC best practices to start improving your...

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#SEO #SEM #GOOGLE - Google Reportedly Extends the Length of Page Titles in Search Results

Article by Matt Southern

Oct 2, 20181 min read

#SEO #SEM #GOOGLE - Google Reportedly Extends the Length of Page Titles in Search Results

Google appears to have extended the length of titles in search results snippets, according to a recent report. RankRanger‘s tracking...

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#PAIDSEARCH #PPC #ADWORDS #GOOGEADS #GOOGLE #SEM - 4 Things to Do When Your PPC Campaign Isn't G

Article by Vikas Agrawal

Sep 4, 20181 min read

#PAIDSEARCH #PPC #ADWORDS #GOOGEADS #GOOGLE #SEM - 4 Things to Do When Your PPC Campaign Isn't G

In his article Vikas Agrawal asks : "did you know": *PPC visitors are 50 percent more likely to purchase from your site than organic...

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#SEO #PAIDSEARCH #PPC #SEM #SOCIALMEDIA #ORGANIC - Which Digital Marketing Channel Has the Highest R

Article by Angel Niñofranco

Aug 17, 20181 min read

#SEO #PAIDSEARCH #PPC #SEM #SOCIALMEDIA #ORGANIC - Which Digital Marketing Channel Has the Highest R

In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is...

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Article by Ginny Marvin

Jul 26, 20181 min read

#GoogleAds #Google #AdWords #PPC #SEM - Google Ads Arrives. So Long, AdWords. Google's New Brand

Starting Tuesday, paid search managers were greeted with Google’s new branding for its ads platform, known as AdWords since its debut in...

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